Branchback

What are you building?

Branchback doesn't help you build something, but help you figure out what's important to build. Start with anything rough. We work through it together and quietly track every key decision along the way.

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Branchback conversation workspace

A structured path from rough idea to founder brief

Idea Intake
Problem Clarification
User Narrowing
Outcome Definition
Solution Direction
MVP CUJ List
Product Loops
Risks & Assumptions
Final Brief

The Conversation

Think out loud. Branchback keeps up.

Describe what you are building in plain language. Messy is fine. Branchback asks the right questions, surfaces tradeoffs, and recommends a direction at every fork in the road.

Recommended options at each stepEvery choice linked to your reasoningYour story summarized on the right
Branchback conversation UI showing recommendations

The Decision Graph

Every choice, every path not taken, all still there.

Branchback does not throw away your alternatives. Rejected options live on their own branches. Change your mind and pick up any path you left behind.

Branchback decision graph
Non-destructive branchingConfirmed paths highlightedRejected alternatives preservedFinal briefs anchored at the edge
Branchback branch and pivot modal

Branch & Pivot

Change your mind without losing your work.

Revisit any past decision and see exactly why you made it. Every downstream consequence is surfaced before you pivot, and a new branch is created so you can always come back.

Full reasoning visible at the decisionDownstream impact shown firstOriginal branch stays intact

The Brief

From conversation to founder brief, instantly.

Every phase of planning compiled into a structured brief. Every claim is sourced to the exact decision that produced it. Export to any downstream agent in one click.

Branchback product founder brief

Handoff prompts for downstream agents

Design agent
Produces mood, hi-fi flows, component inventory
Copy
Technical architecture agent
Produces a Technical Architecture Document
Copy
Implementation agent
Produces a build plan and sprint plan
Copy
Marketing agent
Produces positioning, channels, and a launch plan
Copy
Financial agent
12-month operating plan + runway scenarios
Copy
Legal agent
Data inventory, required public docs, risk register
Copy
QA engineer agent
Test plan and launch checklist
Copy
Customer success agent
Activation, support, retention + health-score models
Copy

Start before the idea is polished

Bring the rough version. Branchback will help shape it.

Work through the uncertainty, keep every fork in the road, and leave with a founder brief your next collaborator can act on.

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